Service 02 — SEO & AI Search Visibility
Search visibility across Google and AI.
People still search, but they also ask assistants. Both routes depend on the same thing: content a machine can read, and business information that is accurate everywhere it appears.
The problem
Being listed is not the same as being understood.
Many firms rank for their own name and little else. Their practice pages are thin, their location data disagrees across directories, and nothing on the site answers the questions people actually type.
AI assistants add a second requirement. They summarise and cite. If your site does not state plainly what you do, where you do it, and for whom, you are unlikely to be the firm that gets named.
The work is unglamorous: correct structure, correct facts, and content that earns the mention.
What the work includes
Technical foundations
Crawlability, page speed, structured data, internal linking, and fixing the errors that quietly suppress pages.
Local visibility
Business profile accuracy, service areas, categories, and consistency across the directories that matter.
Content that answers
Pages written for the questions clients ask, in the language they use, reviewed by the firm for accuracy.
Entity accuracy
Name, address, practice areas, and jurisdictions stated consistently so search and AI systems can reference them confidently.
Competitor and query review
Which firms appear for your terms, what they cover, and where an honest gap exists for you.
Ongoing maintenance
Monitoring, fixes, and content updates on a regular cycle rather than a one-off audit.
How it runs
A sequence you can follow.
- Step 1
Audit
Technical health, current visibility, local listings, and content coverage, written up with a prioritised list.
- Step 2
Fix the foundation
Errors, speed, structure, and business information corrected before new content is produced.
- Step 3
Build coverage
Practice and location pages, plus answers to recurring client questions, published on an agreed schedule.
- Step 4
Monitor and adjust
Track which queries and pages bring inquiries, and shift effort towards the ones that do.
What we need from your firm
- Access to the website, analytics, and Google Business Profile
- Confirmation of practice areas, jurisdictions, and service areas
- Subject-matter review of drafted content for legal accuracy
- Notice of any bar or advertising rules that constrain claims
- Any existing listings or directory logins you know about
How we measure it
- Visibility for the queries that matter to your practice areas
- Organic and local inquiries, not just sessions
- Business profile actions: calls, direction requests, site visits
- Pages that attract inquiries versus pages that only attract traffic
- Technical health over time
Search visibility cannot be guaranteed. Rankings and AI citations depend on competition and on how search systems change. We report movement honestly, including where it has not happened yet.
Questions about this service
Build a clearer path to your next client.
Tell us about your firm, your current marketing, and what you want to improve.
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